Pricing — AXscore

Pricing

Four tiers, calibrated to how hotels actually buy.

Start with a free public scorecard. Step up to a one-time detailed audit, ongoing monitoring, or group-level coverage when the question becomes operational.

Free Visibility Check

Public scorecard with a letter grade, six category scores, and the top three issues to fix.

Letter grade and six category scores
Top three prioritized issues
Shareable badge and public scorecard URL
Reduced 12-prompt basket against ChatGPT and Claude

Run a free check

Detailed Visibility Audit

Full prompt basket scan and a 25–32 page PDF report covering cause analysis and a 90-day roadmap.

$499one-time

Full 30–50 prompt basket across all four engines
Technical foundation analysis across six categories
Competitive landscape with named competitors
Prioritized fixes with effort and impact ratings
90-day roadmap synthesizing the findings

Order an audit

Visibility Monitoring

Quarterly re-scans, monthly briefings, and score-change alerts for a single property.

$1,999per quarter

Quarterly full-basket re-scans
Monthly briefings on score and competitor movement
Score-change and engine-drift alerts
Private dashboard with longitudinal history
30-minute analyst consult each quarter

Group Monitoring

Monitoring for up to eight properties with comparative benchmarking across the group.

$4,999per quarter

Up to eight properties under one subscription
Group dashboard with comparative benchmarking
Monthly group briefings
60-minute strategy consult each quarter
Priority support for new properties added

Talk to us

Prices are listed in USD.

Subscriptions are billed quarterly. Audits are billed once at purchase. AXscore does not issue refunds for completed scans because the underlying API costs are non-recoverable; if something goes wrong with a delivered report, we re-run the scan at no charge.

Common questions

What buyers usually want to know first.

Why is the audit $499 and not $99?: The audit at $499 sits inside the discretionary budget of a marketing director at most independent properties — typically up to $500 without GM approval. A $99 report would actually hurt conversion in this market; it reads as a hobbyist tool. Hotels are accustomed to paying five-figure sums to consultants for distribution audits, so $499 is calibrated to feel serious without triggering procurement complications.
What is included in the free check vs. the paid audit?: The free check runs a reduced 12-prompt basket against ChatGPT and Claude and produces a public scorecard with a letter grade, six category scores, and the top three issues. The paid audit runs the full 30–50 prompt basket across all four engines and produces a 25–32 page PDF with cause analysis, competitive context, and a 90-day roadmap.
Can methodology or scoring be customized for our property?: No. AXscore publishes one methodology, applied uniformly to every property and versioned transparently. Custom scoring for any single buyer would destroy the comparability that makes the dataset useful, so we decline these requests as a matter of policy.
How often is monitoring re-scanned?: Property monitoring includes a full re-scan each quarter, monthly briefings on score and competitor movement, and ad-hoc alerts when a meaningful score change is detected between scheduled scans.
Do you white-label or resell under another brand?: No. The brand and the methodology are the same asset, so AXscore is not offered under another brand. Consultancies and agencies are welcome to cite AXscore scorecards in their own work.